The ‘pre-release’ strategy

On the “We’re America” front, of timely significance is’s recent note regarding a “pre-release” strategy for singles tracks as employed by Rascall Flatts for it’s album, “Unstoppable,” which will be formally released April 7. As an indie artist, I’ve arrived at the same conclusion as I’ve come to embrace the iTunes-led track trend.

So, let the pre-release strategy of my “We’re America” song serve as an example for other artists. Note that the tune was written and produced during the past week as a solo single in response to the current political climate over the recession. So let’s workshop this here a moment:

•    artist releases single that must get out in a timely manner;
•    single is not as yet attached to an album;
•    yet single will be pre-released via social media;
•    then, formally released via both traditional and social media.

I won’t go into all the release details here, but will post the progression along the way, warts and all. With decades of music industry experience as both a Nashville songwriter and an indie artist and as a PR pro, I hope to bring something useful to the table.

Comments and suggestions are, of course, invited.

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