PR Artillery Needed in Obama’s War Room

The elephants in President Obama’s war room are so faint on the media radar-screen as to be nonexistent. What pachyderms, you say?

How about, while the Republicans hammer the press on Barry’s warrior meter — including the Christmas Day debacle and his battle terminology – the administration has failed to remind the public that it helped take out some 30 al-Qaeda leaders in Yemen just weeks before Abdulmutallab took a bathroom break over Detroit.

Not to mention the dozens of successful drone hits in the outlaw hills of the ‘stans during the president’s scant time in office. According the Washington policy group The New America Foundation, as reported in the New York Times:

More C.I.A. drone attacks have been conducted under President Obama than under President George W. Bush. The political consensus in support of the drone program, its antiseptic, high-tech appeal and its secrecy have obscured just how radical it is. For the first time in history, a civilian intelligence agency is using robots to carry out a military mission, selecting people for killing in a country where the United States is not officially at war.

Obama’s stealthy war strategy keeps the left in the dark, and opens him to jabs from the right.

Furthermore, the president should court the moderate Muslim community, which is beginning to get ink stateside, albeit buried in the noise of political skirmishes, airport jitters and bloated bank bonuses.

As Tom Friedman revealed a week ago, the battle against terrorism requires meaningful participation from moderate Muslims.

…no laws or walls we put up will ever be sufficient to protect us unless the Arab and Muslim societies from whence these suicide bombers emerge erect political, religious and moral restraints as well — starting by shaming suicide bombers and naming their actions “murder,” not “martyrdom.”

I keep saying: It takes a village. The father (of Abdulmutallab), Alhaji Umaru Mutallab, saw himself as part of a global community, based on shared values, and that is why he rang the alarm bell. Bless him for that. Unless more Muslim parents, spiritual leaders, political leaders — the village — are ready to publicly denounce suicide bombing against innocent civilians — theirs and ours — this behavior will not stop.

In fact, national newscasts included American-flag-waving Muslims speaking out against terrorism outside the courthouse during Abdulmutallab’s arraignment.

Obama should meet with prominent Muslim groups asking for their help in taking back their proud religion and way of life. He should take to the podium and call for the heads of Saudi Arabia, Jordon and other moderate Middle East states to speak out and take a leadership role.

If I were his PR man, that’s what I’d tell him.

Allen Shadow (aka Allen Kovler) is a veteran PR man, accredited by the Public Relations Society of America.
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9/11 Redux: Intelligence Fails to I.D. Plot

Blame it on bureaucracy. Blame it on inter-agency culture wars. No matter, the ball dropping in the Flight 253 case is eerily similar to intelligence failures leading up to the Sept. 11 attacks.

Flight 253 on the ground in Detroit.

This unfolding story is chilling. As reported in this today’s New York Times, the National Security Agency picked chatter from Al Qaeda leaders in Yemen outlining a terrorist attack involving a Nigerian man. But various intelligence agencies failed to put the pieces together and thwart Umar Farouk Abdulmutallab’s aerial act over the skies of Detroit.

Furthermore, agents at National Counterterrorism Center in Washington didn’t connect those National Security Agency dots, when Abdulmutallab’s prominent banker father, Alhaji Umaru Mutallab, made urgent appeals to U.S. State Department officials and the C.I.A. regarding his son’s radical intentions. According to the Times:

A family cousin quoted the father as warning officials from the State Department and the Central Intelligence Agency in Nigeria: “Look at the texts he’s sending. He’s a security threat.”

The cousin said: “They promised to look into it. They didn’t take him seriously.”

The new details help fill in the portrait of an intelligence breakdown in the months before Mr. Abdulmutallab boarded a plane in Amsterdam with the intent of blowing it up before landing in Detroit.

In some ways, the portrait bears a striking resemblance to the failures before the Sept. 11 attacks, despite the billions of dollars spent over the last eight years to improve the intelligence flow and secret communications across the United States’ national security apparatus.

Unfortunately, these calamitous events have produced mostly political finger-pointing and posturing. And officials have rushed to save face by burdening innocent air travelers with a series of ridiculous security measures. It’s like closing the airport door after the bomber is out. The solution is simple: make the inter-agency intelligence system work. In fact, start by search any of the 550,000 on the broader watch list when they show up at an airport. Isn’t that better than overburdening tens of millions daily.

The Times’ Scott Shane did an analysis of these events as well, comparing the current events with those of Sept. 11:

The finger-pointing began in earnest on Wednesday over who in the alphabet soup of American security agencies knew what and when about the Nigerian man charged with trying to blow up an airliner.

But the harshest spotlight fell on the very agency created to make sure intelligence dots were always connected: the National Counterterrorism Center. The crown jewel of intelligence reform after the Sept. 11, 2001, attacks, the center was the hub whose mission was to unite every scrap of data on threats and suspects, to make sure an extremist like Umar Farouk Abdulmutallab, the would-be bomber, would never penetrate the United States’ defenses.

“It’s totally frustrating,” said Thomas H. Kean, chairman of the national Sept. 11 commission. “It’s almost like the words being used to describe what went wrong are exactly the same.”

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Homeland Security Homer Simpson Style

Here’s today’s terrorist watch-list quiz:

Create a “red flag” by combining any two of the following items regarding a potential terror suspect:

  • has no luggage
  • buys one-way ticket
  • pays cash for ticket
  • visa recently denied by Britain
  • prominent father reports son as potential terrorist to U.S. State Department
  • history traveling to Yemen

D’oh, and we have a winnah! It’s Homer Simpson. It’s also 99 percent of the American public and several classes of orangutans.

Yet the genius bureaucrats who clog up the works of our homeland security system all failed. The biggest loser: Janet Napolitano. She’s the master proctor for this exam, and she failed to even know how to grade it. As she told the Sunday morning talk circuit: “the system worked.” Her Monday morning backpedaling didn’t fill the bill either, and it took her boss’ eventual appearance at the podium to at least set the record straight, terming the homeland security affair a “systemic failure.”

For more coverage, check the following New York Times pieces: “Early Signs…” on today’s front page; today’s editorial on the subject; Clark Kent (no, not Superman) Ervin on the Op-Ed page; and, for laughs, master lampoonist Maureen Dowd who invokes cartoon logic to give perspective to these confounding events:

Were we clever and inventive enough to protect ourselves from the new breed of Flintstones-hardy yet Facebook-savvy terrorists?

If we can’t catch a Nigerian with a powerful explosive powder in his oddly feminine-looking underpants and a syringe full of acid, a man whose own father had alerted the U.S. Embassy in Nigeria, a traveler whose ticket was paid for in cash and who didn’t check bags, whose visa renewal had been denied by the British, who had studied Arabic in Al Qaeda sanctuary Yemen, whose name was on a counterterrorism watch list, who can we catch?

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Turning the ‘Tide’ on Terrorism and Stupidity

The so called Tide list of some 550,000 wasn’t enough to detain — let alone stop — suspected terrorist Umar Farouk Abdulmutallab from boarding Flight 253 on Christmas Day as reported in the New York Times. The tip from his prominent banker father to U.S. Embassy officials wasn’t enough. And, as Britain’s Sunday Times reported, having his UK visa request refused this past May wasn’t enough either. Well, enough is enough.

The confounding practices surrounding information-sharing in the Abdulmutallab case are reminiscent of the ominous events leading up to the Sept. 11 attacks, when tips and red flags were bound in red tape.

To his credit, President Obama has called for an investigation of current practices regarding such lists as Terrorist Identities Datamart Environment (Tide), Terrorist Screening Data Base, no-fly, and selectee. To his discredit, the President has yet to step up to the podium to quell fears and set the record straight on mistakes behind the Flight 253 incident.

Certainly, the Sunday morning talk-show comments of Janet Napolitano and Robert Gibbs were laughable, and gave the impression of an administration that just doesn’t get it. Napolitano actually said, “the system worked.” It’s an insult to Americans’ intelligence that makes the administration look stupid, if not out of touch.

Rumors swirl that Obama will find a podium today or tomorrow. That would be smart, but regaining our “intelligence” is going to be an uphill slog following this Keystone Cops affair.
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Mr. President, You’re Flunking Crisis Management 101

Mr. President, you need to find a podium, and fast. Even college freshman in PR 101 know that major crises require transparency and truth, all from the mouth of the CEO, and pronto.

Sending Napolitano and Gibbs out on such a mission is a joke, plain and simple, and a recipe for PR, even political, disaster.

Napolitano on WABC-TV “This Week” this morning said some confounding things:

That Umar Farouk Abdulmutallab was on some list, but there was nothing else to indicate he was a threat. Oh yeah, how about his distinguished banker father who weeks ago told U.S. Embassy officials in Nigeria that his son may be in the process of a terrorist act against the U.S.

Defying logic again, she had the gall to say: “everybody did what they were supposed to,” and that the government practices for exactly this type of event. Oh yeah! Even the commentator, Jake Tapper, to his credit, reminded her that the only folks who did what they were supposed to were the regular folks on that flight and the crew.

Robert Gibbs also buried the obvious failures in bureaucrat-speak about the alphabet-soup methodology of lists (i.e.: Terrorist Identities Datamart Environment, Terrorist Screening Data Base, “no-fly,” and “selectee”).

Mark my words, the ham-handed handling of this historic event on behalf of the administration will go down in PR-blunder history along with Bhopal and Exxon Valdez. This will serve as a textbook example for instructors of crisis management who will use it to point out everything not to do.

And PR aside, just wait till Leno and Letterman take to their respective podiums this week.
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Breakthroughs, Bitterness and Biopics

Music biographies mesmerized me when I was a kid. Whether it was Glenn Miller or Elvis Presley, it was always the same fascinating formula: talent and tenacity leading to the precipice of success, with the artist always searching for that one elusive element to define his signature sound, to breakthrough. With Miller it was the addition of trombones. The proceedings always put me on the edge of my seat and the breakthroughs set me reeling. I guess it was in my blood.

It persists. The other night I watched two great documentary-style biopics on TV, one on Johnny Cash, another on Willie Nelson. Willie, as many of his fans may not realize, was actually a Nashville songwriter penning such classics as “Crazy,” which Patsy Cline etched into the music lexicon. Despite his preeminent status as a writer, Willie couldn’t get arrested as an artist in Music City. His quirky phrasing was way too off-beat for the 60s sound, which was infused with sweet strings and pop arrangements.

At the age of 40, Willie returned home to Texas. Such a move would have meant a life sentence selling insurance had history not intervened. As fate would have it, Woodstock Nation had opened the doors to multiple music movements by the early 70s, and Willie realized that such hippie hangouts as Austin’s Armadillo World Headquarters were ready for a new kind of country artist. He enlisted his buddy Waylon Jennings, among others, and set about launching a novel sound to a new audience. His ultimate success turned country music, and the music establishment at large, on its head. Ultimately, he was responsible for redefining music, establishing its “outlaw” class and creating the Austin revolution as well as worldwide social activism that persists to this day.

Despite his huge outsider success, Nashville rejected this giant yet again. By the 1980s, you couldn’t find a Willie song on mainstream country radio, and forget about a major label deal.

Okay, let’s get right down to the hard part. Cash was just another music god to be tumbled unceremoniously from Olympus. By the 80s, he, too, was cast out like so much trash. His popularity was dwindling, and he was struggling to find an audience and make a living.

So these outlaw outcasts banded together, literally, forming the country supergroup The Highwaymen, along with Waylon and Kris Kristofferson. Talk about a Mount Rushmore of talent. They had taken fate into their own hands and, once again, set out to redefine the music scene, outside the establishment, all on their own.

A Bronx boy, I was still getting my country legs under me, when I hit Nashville in the late 80s. At the time, I couldn’t understand why the likes of Willie and Johnny weren’t getting mainstream air play, why I could eat lunch with Emmylou Harris but couldn’t hear her songs on country radio, why Nanci Griffith was considered a darling in all the clubs, to all the execs, but couldn’t get the chart toppers and eventually carped about it in interviews.

I was just getting introduced to the hard truth of the music industry: bitterness. Griffith was bitter, my friend Artie Traum (from back home in Woodstock) — one of the sweetest guys to ever grace the business — was expressing a degree of bitterness, too, in interviews of the day. I was just learning.

The songwriting trade in Nashville was rough. By year two, I was saying you had to learn to live on a diet of stones. Rejection was the blue-plate special everyday. It took me two years to get my first major song contract and more to get my first staff writing job and my first cut. Everyone who stuck with it had war stories: the song on hold that never happened, the artist cut that got dropped by the label or never got released as a single or didn’t make it above 20 on the charts. But, despite eventual successes and even industry support, I left after a decade to pursue a career as an artist, packing scars and wisdom, love and hate.

But back to Johnny Cash. One of the greatest artists to “walk the line,” he faced the pure pain of artistry more deeply, more movingly than anyone before him. Late in his career, with the help of producer Rick Rubin, Johnny faced his inner darkness, his demons, his truth, his soul. With such albums as “American Recordings” and “Unchained,” he found a vast and vital new audience, just years before his death. His new material was so raw that family members had a tough time listening. They told him it sounded like he was saying goodbye. He told them he was.

Pure Johnny Cash

In the Cash bio, artists such as Sheryl Crow, John Mellencamp and Vince Gill expressed the true painful tumble that all artists must face. Mellencamp himself recently penned a telling if rambling article on the biz in HuffPost, a blog post that established a wellspring of conversation in the social media sector.

So, this little Bronx boy, who reeled from the Glenn Miller story and cut and broke his teeth on Music Row, finally came to understand bitterness and the role it plays in any music career. No one is exempt. It may be (excuse me) a bitter pill to swallow, but I recommend downing it to develop a good artist-immune system. Another words, one has to learn to deal with it, embrace it, pain and all, and find a way to move on. Carry it on your back, in your suitcase, in your heart, on your skin — the rose tattoo of the music artist.

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‘It’s tough to beat up a guy that never quits’

Babe Ruth mouthed that ungrammatical gem, and a slumping Nick Swisher of the New York Yankees just invoked it at a critical moment in his career.

Hang with me a moment, and you’ll see what this has to do with us music artists. Swisher made the last out in Game 5 of the American League Championship Series the other night. It was a frustrating moment, since a hit in that spot could’ve finished off the Angels and put the Bombers in the World Series.

With otherwise-clutch Swisher having only three hits in 29 at-bats this postseason, the temptation looms to sit the right fielder for another player. But manager Joe Girardi is keeping him in the lineup for the next critical game, and his reasons are exemplary. Girardi had a number of examples but the best came from his own postseason experience as a Yankees catcher. Girardi didn’t have a hit in the Yanks’ 1996 World Series as they entered a pivotal Game 6. He came through with what was to become a legendary triple. That clutch hit helped put the game and the series in the team’s column and set the stage for a dynasty period: four World Series titles in a five-year period.

Like a baseball season, a music career is a real grind. Baseball players play 162 games each season and more in the postseason, if they get there. Each year, even the best teams have high times and low. They play loose and have fun in the successful stretches and get tight when they play poorly. For short periods, even the best player can look clueless at the plate, his mechanics all out of whack. Then, inexplicably, he gets a cheap hit, and his sweet swing returns along with his confidence.

Out of the mouth of the Babe.

Out of the mouth of the Babe.

Likewise, artists at every level have similar swings, if you will. But, if you’ve had successes and you simply stay in the game, you can bet you’ll have more to build on.

Is this a pep talk? Yes. I give them to myself all the time.
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Dog Guru

My wife, Roxanne and I saw Jamey Johnson last weekend in an awful club in Clifton Park, N.Y. Johnson’s a country songwriter cum recording artist who’s anything but awful. He’s one of those rare artists who come along once in a generation in a genre, in this case country.

He’s so raw and real it hurts. He’s of the outlaw breed, and his songs — even some of his hits – hold a bare light bulb to reality.

He’s a Montgomery boy, an ex-marine, ex-family man, and ex-rebel rouser, and his voice is as perfectly imperfect as his life. I’m not writing this to pitch Johnson, but country fan or not, this plainspoken poet is worth a listen.

I’m reminded of Steve Earle, who blew me away with his 1986 debut album “Guitar Town.” One literate bad boy with a voice to match. The first time I heard him I wanted to burn my guitar and typewriter (remember those), but eventually returned to my auteur senses.

Feels good to get a jolt of genius through your gut once in awhile. I find it inspirational.

What I love about guys like Johnson and Earle is their take-no-prisoners approach. They know who they are, and they live it no matter what, even if it means sacrificing at the altar of the hit-machine gods along the way.

We can all use inspiration on the long and winding road of music artistry, something or someone to keep us on the scent of who we really are. For me, it’s my labradoodle, Stella. She’s my guru. She knows things even Einstein couldn’t, but most of all she knows exactly how to follow her nose, and I follow her example daily.

Stella, my guru

Stella, my guru

Johnson follows his nose at all costs, even though there are risks along the way. His next album may not do as well. He may fade from the scene like many road geniuses before him. But, no matter what, he’ll have done it his way, and he’ll have lived a fully-realized life.

For me, it took a decade to discover my voice as a poet. In fact, when I was in college, I didn’t even know what that really meant. Then, it took yet longer to marry my poetic voice with my music, even a career as a Nashville songwriter along the way, an interesting and — as I once told New York Times pop critic Jon Pareles – circuitous journey. But I now know who I am as a recording artist and know exactly where I’m headed.

And Stella keeps me on track; and no matter what, I love the ride.
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You’re So ‘Yester-moment’

It’s no longer the flavor or the month or what used to be called 24/7 or wall-to-wall coverage. The new media cycle, at least for this nanosecond, is called “perpetual movement.”

In other words, spin or die. That’s the latest from Internet guru Michael Moritz, a Sequoia investor who backed Google, Yahoo and the Sugar Inc. blog-networks.

Quoted in a recent New York Times article, Moritz says:

Perpetual movement is the essence of survival and prosperity online. If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.

A second ago, it seems, we were talking about reinventing ourselves. But that’s so yesterday, or should I say so yestermoment.

What the Suger blog people have learned of late is that content on their successful networks must change constantly.

What this overall trend spells for us music artists is even scarier than the current biz model. Maybe the Web 2.0 atomizing machine will move us even further from the album, all the way to the ring tone (do not pass digital single).

Of course, I’m kidding, but only partly. After all, it is somewhat scary. The same warp-machine that devoured major labels, newspapers and publishing may chew us into yet smaller morsels.

For myself, I’m headed into my studio to record a new three-note masterpiece. Must adapt or die.
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Viral, Schmiral (‘Greatness’ Pt. 2)

Baimurat Allaberiyev – a YouTube sensation – has a major record deal but still has few teeth, literally. And those teeth are planted on the cutting edge of the latest boom-and-bust trend in the music industry: viral-video microfame.

So, let’s get real about the sobering statistics of enduring Web 2.0 success among music artists. To that end, I will explore the verities of the viral-video trend.

But first, this exploration is not meant as a discouragement. It’s simply a reality check. Like a sound check, it gets us in tune, so we can perform at our best. And, as with the old industry, the new music model presents real, if limited, opportunities for enduring success. So, as in the past, the motivation for the serious artist is the very challenge of the overwhelming game itself.

Now, back to Allaberiyev, a former sheepherder from Russia who sang renditions of Bollywood songs all the day long, not unlike early American blues singers who chanted field hollers while picking cotton in the South. Some traditions never die.

Writing in Friday’s New York Times, Ellen Barry, tells how one of Allaberiyev’s signature performances was captured on videophone, eventually making it to YouTube and viral nirvana. But, while this music 2.0 fame led to a record deal with Peter Gabriel’s Real World Records in London, his manager Ilya Bortnyuk offers the sober summation:

“If there will be disappointment, it’s no big deal. It’s show business. There is glamour; there is disappointment. No big deal. I’m used to it after 20 years.”

Barry goes on to cite examples of viral video flameouts like Tay Zonday and Chris Crocker. She quotes Bill Wasik, author of a new book on viral video and Internet celebrity:

“Virtually all of them have found it hard to parlay the experience into a lasting career… Even a short ride is a kind of gift.”

Allaberiyev’s challenge: his charisma must translate into U.S. sales, since world music doesn’t sell in Russia, the environs of his initial following. Because Bollywood show tunes won’t do the trick, his handlers plan on transitioning his repertoire to Afghan and Central Asian folk songs. So, does the man on what feels like the top now find himself with another uphill climb? Certainly. Does he feel like Sisyphus? Yes. Haven’t we all? Yet, that should serve to raise the fighter mojo in him even more. Let’s face it; only heavyweights will win at this game. It’s the same in the new model as it was in the old. Some traditions never die.

And to rally Allaberiyev (also known as Tajik Jimmy), one of his supporters, Yelena Mirzoyeva, has this encouragement:

“A person that feels he is a star; that person will really go somewhere.”

Wasik himself recently penned a New York Times Op-Ed piece making a case for the Internet as the new New York for aspiring artists. He compares making it in Gotham with getting “the big break” on the Internet. The article weighs in with sobering data, which in the end, appear no better than the old music-biz model.

A senior editor at Harper’s and author of “And Then There’s This: How Stories Live and Die in Viral Culture,” Wasik discusses the recently depressed prospects for artists seeking fortune in the Big Apple, and turns his gaze to the Internet, saying:

“Meanwhile, another destination beckons, a place that courses with all the raw ambition and creative energy that the hard times seem to have drained from New York. I am referring, of course, to the Internet, which over the past decade has slowly become the de facto heart of American culture: the public space in which our most influential conversations transpire, in which our new celebrities are discovered and touted, in which fans are won and careers made.”

He cites such Web successes as the The Gregory Brothers, whose humorous YouTube series “Auto-Tune the News” has drawn hundreds of thousands of fans.

But, in the end, Wasik also concludes:

“Microcelebrity is now the rule, with respect not only to the size of one’s fan base but also to the duration of its love. Believe it or not, the Internet is a tougher town than New York; fewer people make it here (New York), but no one there (the Internet) seems to make it for long.”

As I follow the limited cases of significant Internet success, Bon Iver comes to the fore. Yet, keep in mind that his notoriety was spawned from a combination of both viral and print-media attention, including the Wall Street Journal, with one rolling into the other. Some traditions – in this case, PR-wise – never die.

So what statistical sobriety supplies us artists is the tired-but-true principle: the path to success is fraught with frustration and limitation. Same in the new model as it was in the old. So, buckle up, batton down and stay the course. The meek may inherit the earth, but they won’t star in the movie version.
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