The War Wages on in the Media Biz

If there’s any doubt about the disarray and desperation afoot in the music business, just check out the Internet’s affect on the media business – music, print and broadcast – overall over the past decade. A recent article in the New York Times covers the waterfront on this issue quite well.

While the devastation of digital democracy vis-à-vis the Web made its first blitz through the belly of the music biz, the print media was next in line, and the battlefield there rivals Antietam.

As a journalist and PR man – in addition to my music career – I’ve felt the devastation first hand. I’m intimately involved in the newspaper field and have seen dozens of friends and colleagues tossed out on the street as media chains have filed Chapter 11 and newspapers large and small have folded. Some first class writers and photographers I know can’t get arrested in their field right now. Personally, it makes me sad. Professionally, it brings home the realities of what us music artists face as we search for a viable business model.

And it brings to mind post on Music Think Tank by Derek Sivers entitled “Unlearning.” In it, he claims everyone who says they know what the future music model is is simply “full of shit.” What’s significant about his colorful observation isn’t so much its tude as its truth.

Sivers has been around enough to know (even what he doesn’t). And his recent read on our industry resonates through the Times article cited above, from Rupert Murdoch’s shaky search-engine trial to the uncertain, even timid efforts of Time Inc. and the New York Times itself.

With the new decade upon us, we can only hope that a less bloody battlefield lies ahead.
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Mignini Fiddled While Rome Burned

My wife just pointed out the ironic contrast between Amanda Knox prosecutor Giuliano Mignini and Italian Prime Minister Silvio Berlusconi. While Mignini reaped the rotten fruits of his distorted moral play against Amanda Knox, a million demonstrators took to the Roman streets asking for their corrupt leader’s political head. An excerpt from an Agence France-Presse report:

Former minister Rosy Bindi said she took part as a “simple citizen” and not as a representative of the Democratic Party (PD).

“It is significant that a large part of the country is reacting against and getting angry at a prime minister who doesn’t want to be judged and isn’t solving problems,” she told AFP.

Antonio di Pietro, a former anti-corruption judge and now leader of the Italy of Values party, denounced “the Berlusconi government’s great electoral, political, judicial and media swindle”.

Participants ranged from film director Nanni Moretti, who condemned Berlusconi’s domination of Italian television, to ecologists opposed to a planned bridge across the Straits of Messina and immigrant defense groups.

Protesters shouted “mafioso” at effigies of the billionaire prime minister, referring to a Mafia hitman who testified at a trial in Turin that his boss alleged Berlusconi had aided organised crime.

In league with the Italian mafia, Berlusconi recently vowed to strangle his detractors:

If I find out who is the maker of the nine seasons of ‘The Octopus’ and who has written books on the mafia, which give such a bad image to Italy across the world, I swear that I will strangle them.

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You’re So ‘Yester-moment’

It’s no longer the flavor or the month or what used to be called 24/7 or wall-to-wall coverage. The new media cycle, at least for this nanosecond, is called “perpetual movement.”

In other words, spin or die. That’s the latest from Internet guru Michael Moritz, a Sequoia investor who backed Google, Yahoo and the Sugar Inc. blog-networks.

Quoted in a recent New York Times article, Moritz says:

Perpetual movement is the essence of survival and prosperity online. If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.

A second ago, it seems, we were talking about reinventing ourselves. But that’s so yesterday, or should I say so yestermoment.

What the Suger blog people have learned of late is that content on their successful networks must change constantly.

What this overall trend spells for us music artists is even scarier than the current biz model. Maybe the Web 2.0 atomizing machine will move us even further from the album, all the way to the ring tone (do not pass digital single).

Of course, I’m kidding, but only partly. After all, it is somewhat scary. The same warp-machine that devoured major labels, newspapers and publishing may chew us into yet smaller morsels.

For myself, I’m headed into my studio to record a new three-note masterpiece. Must adapt or die.
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