PR Artillery Needed in Obama’s War Room

The elephants in President Obama’s war room are so faint on the media radar-screen as to be nonexistent. What pachyderms, you say?

How about, while the Republicans hammer the press on Barry’s warrior meter — including the Christmas Day debacle and his battle terminology – the administration has failed to remind the public that it helped take out some 30 al-Qaeda leaders in Yemen just weeks before Abdulmutallab took a bathroom break over Detroit.

Not to mention the dozens of successful drone hits in the outlaw hills of the ‘stans during the president’s scant time in office. According the Washington policy group The New America Foundation, as reported in the New York Times:

More C.I.A. drone attacks have been conducted under President Obama than under President George W. Bush. The political consensus in support of the drone program, its antiseptic, high-tech appeal and its secrecy have obscured just how radical it is. For the first time in history, a civilian intelligence agency is using robots to carry out a military mission, selecting people for killing in a country where the United States is not officially at war.

Obama’s stealthy war strategy keeps the left in the dark, and opens him to jabs from the right.

Furthermore, the president should court the moderate Muslim community, which is beginning to get ink stateside, albeit buried in the noise of political skirmishes, airport jitters and bloated bank bonuses.

As Tom Friedman revealed a week ago, the battle against terrorism requires meaningful participation from moderate Muslims.

…no laws or walls we put up will ever be sufficient to protect us unless the Arab and Muslim societies from whence these suicide bombers emerge erect political, religious and moral restraints as well — starting by shaming suicide bombers and naming their actions “murder,” not “martyrdom.”

I keep saying: It takes a village. The father (of Abdulmutallab), Alhaji Umaru Mutallab, saw himself as part of a global community, based on shared values, and that is why he rang the alarm bell. Bless him for that. Unless more Muslim parents, spiritual leaders, political leaders — the village — are ready to publicly denounce suicide bombing against innocent civilians — theirs and ours — this behavior will not stop.

In fact, national newscasts included American-flag-waving Muslims speaking out against terrorism outside the courthouse during Abdulmutallab’s arraignment.

Obama should meet with prominent Muslim groups asking for their help in taking back their proud religion and way of life. He should take to the podium and call for the heads of Saudi Arabia, Jordon and other moderate Middle East states to speak out and take a leadership role.

If I were his PR man, that’s what I’d tell him.

Allen Shadow (aka Allen Kovler) is a veteran PR man, accredited by the Public Relations Society of America.
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9/11 Redux: Intelligence Fails to I.D. Plot

Blame it on bureaucracy. Blame it on inter-agency culture wars. No matter, the ball dropping in the Flight 253 case is eerily similar to intelligence failures leading up to the Sept. 11 attacks.

Flight 253 on the ground in Detroit.

This unfolding story is chilling. As reported in this today’s New York Times, the National Security Agency picked chatter from Al Qaeda leaders in Yemen outlining a terrorist attack involving a Nigerian man. But various intelligence agencies failed to put the pieces together and thwart Umar Farouk Abdulmutallab’s aerial act over the skies of Detroit.

Furthermore, agents at National Counterterrorism Center in Washington didn’t connect those National Security Agency dots, when Abdulmutallab’s prominent banker father, Alhaji Umaru Mutallab, made urgent appeals to U.S. State Department officials and the C.I.A. regarding his son’s radical intentions. According to the Times:

A family cousin quoted the father as warning officials from the State Department and the Central Intelligence Agency in Nigeria: “Look at the texts he’s sending. He’s a security threat.”

The cousin said: “They promised to look into it. They didn’t take him seriously.”

The new details help fill in the portrait of an intelligence breakdown in the months before Mr. Abdulmutallab boarded a plane in Amsterdam with the intent of blowing it up before landing in Detroit.

In some ways, the portrait bears a striking resemblance to the failures before the Sept. 11 attacks, despite the billions of dollars spent over the last eight years to improve the intelligence flow and secret communications across the United States’ national security apparatus.

Unfortunately, these calamitous events have produced mostly political finger-pointing and posturing. And officials have rushed to save face by burdening innocent air travelers with a series of ridiculous security measures. It’s like closing the airport door after the bomber is out. The solution is simple: make the inter-agency intelligence system work. In fact, start by search any of the 550,000 on the broader watch list when they show up at an airport. Isn’t that better than overburdening tens of millions daily.

The Times’ Scott Shane did an analysis of these events as well, comparing the current events with those of Sept. 11:

The finger-pointing began in earnest on Wednesday over who in the alphabet soup of American security agencies knew what and when about the Nigerian man charged with trying to blow up an airliner.

But the harshest spotlight fell on the very agency created to make sure intelligence dots were always connected: the National Counterterrorism Center. The crown jewel of intelligence reform after the Sept. 11, 2001, attacks, the center was the hub whose mission was to unite every scrap of data on threats and suspects, to make sure an extremist like Umar Farouk Abdulmutallab, the would-be bomber, would never penetrate the United States’ defenses.

“It’s totally frustrating,” said Thomas H. Kean, chairman of the national Sept. 11 commission. “It’s almost like the words being used to describe what went wrong are exactly the same.”

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Homeland Security Homer Simpson Style

Here’s today’s terrorist watch-list quiz:

Create a “red flag” by combining any two of the following items regarding a potential terror suspect:

  • has no luggage
  • buys one-way ticket
  • pays cash for ticket
  • visa recently denied by Britain
  • prominent father reports son as potential terrorist to U.S. State Department
  • history traveling to Yemen

D’oh, and we have a winnah! It’s Homer Simpson. It’s also 99 percent of the American public and several classes of orangutans.

Yet the genius bureaucrats who clog up the works of our homeland security system all failed. The biggest loser: Janet Napolitano. She’s the master proctor for this exam, and she failed to even know how to grade it. As she told the Sunday morning talk circuit: “the system worked.” Her Monday morning backpedaling didn’t fill the bill either, and it took her boss’ eventual appearance at the podium to at least set the record straight, terming the homeland security affair a “systemic failure.”

For more coverage, check the following New York Times pieces: “Early Signs…” on today’s front page; today’s editorial on the subject; Clark Kent (no, not Superman) Ervin on the Op-Ed page; and, for laughs, master lampoonist Maureen Dowd who invokes cartoon logic to give perspective to these confounding events:

Were we clever and inventive enough to protect ourselves from the new breed of Flintstones-hardy yet Facebook-savvy terrorists?

If we can’t catch a Nigerian with a powerful explosive powder in his oddly feminine-looking underpants and a syringe full of acid, a man whose own father had alerted the U.S. Embassy in Nigeria, a traveler whose ticket was paid for in cash and who didn’t check bags, whose visa renewal had been denied by the British, who had studied Arabic in Al Qaeda sanctuary Yemen, whose name was on a counterterrorism watch list, who can we catch?

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The War Wages on in the Media Biz

If there’s any doubt about the disarray and desperation afoot in the music business, just check out the Internet’s affect on the media business – music, print and broadcast – overall over the past decade. A recent article in the New York Times covers the waterfront on this issue quite well.

While the devastation of digital democracy vis-à-vis the Web made its first blitz through the belly of the music biz, the print media was next in line, and the battlefield there rivals Antietam.

As a journalist and PR man – in addition to my music career – I’ve felt the devastation first hand. I’m intimately involved in the newspaper field and have seen dozens of friends and colleagues tossed out on the street as media chains have filed Chapter 11 and newspapers large and small have folded. Some first class writers and photographers I know can’t get arrested in their field right now. Personally, it makes me sad. Professionally, it brings home the realities of what us music artists face as we search for a viable business model.

And it brings to mind post on Music Think Tank by Derek Sivers entitled “Unlearning.” In it, he claims everyone who says they know what the future music model is is simply “full of shit.” What’s significant about his colorful observation isn’t so much its tude as its truth.

Sivers has been around enough to know (even what he doesn’t). And his recent read on our industry resonates through the Times article cited above, from Rupert Murdoch’s shaky search-engine trial to the uncertain, even timid efforts of Time Inc. and the New York Times itself.

With the new decade upon us, we can only hope that a less bloody battlefield lies ahead.
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Turning the ‘Tide’ on Terrorism and Stupidity

The so called Tide list of some 550,000 wasn’t enough to detain — let alone stop — suspected terrorist Umar Farouk Abdulmutallab from boarding Flight 253 on Christmas Day as reported in the New York Times. The tip from his prominent banker father to U.S. Embassy officials wasn’t enough. And, as Britain’s Sunday Times reported, having his UK visa request refused this past May wasn’t enough either. Well, enough is enough.

The confounding practices surrounding information-sharing in the Abdulmutallab case are reminiscent of the ominous events leading up to the Sept. 11 attacks, when tips and red flags were bound in red tape.

To his credit, President Obama has called for an investigation of current practices regarding such lists as Terrorist Identities Datamart Environment (Tide), Terrorist Screening Data Base, no-fly, and selectee. To his discredit, the President has yet to step up to the podium to quell fears and set the record straight on mistakes behind the Flight 253 incident.

Certainly, the Sunday morning talk-show comments of Janet Napolitano and Robert Gibbs were laughable, and gave the impression of an administration that just doesn’t get it. Napolitano actually said, “the system worked.” It’s an insult to Americans’ intelligence that makes the administration look stupid, if not out of touch.

Rumors swirl that Obama will find a podium today or tomorrow. That would be smart, but regaining our “intelligence” is going to be an uphill slog following this Keystone Cops affair.
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Mr. President, You’re Flunking Crisis Management 101

Mr. President, you need to find a podium, and fast. Even college freshman in PR 101 know that major crises require transparency and truth, all from the mouth of the CEO, and pronto.

Sending Napolitano and Gibbs out on such a mission is a joke, plain and simple, and a recipe for PR, even political, disaster.

Napolitano on WABC-TV “This Week” this morning said some confounding things:

That Umar Farouk Abdulmutallab was on some list, but there was nothing else to indicate he was a threat. Oh yeah, how about his distinguished banker father who weeks ago told U.S. Embassy officials in Nigeria that his son may be in the process of a terrorist act against the U.S.

Defying logic again, she had the gall to say: “everybody did what they were supposed to,” and that the government practices for exactly this type of event. Oh yeah! Even the commentator, Jake Tapper, to his credit, reminded her that the only folks who did what they were supposed to were the regular folks on that flight and the crew.

Robert Gibbs also buried the obvious failures in bureaucrat-speak about the alphabet-soup methodology of lists (i.e.: Terrorist Identities Datamart Environment, Terrorist Screening Data Base, “no-fly,” and “selectee”).

Mark my words, the ham-handed handling of this historic event on behalf of the administration will go down in PR-blunder history along with Bhopal and Exxon Valdez. This will serve as a textbook example for instructors of crisis management who will use it to point out everything not to do.

And PR aside, just wait till Leno and Letterman take to their respective podiums this week.
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Dog Guru

My wife, Roxanne and I saw Jamey Johnson last weekend in an awful club in Clifton Park, N.Y. Johnson’s a country songwriter cum recording artist who’s anything but awful. He’s one of those rare artists who come along once in a generation in a genre, in this case country.

He’s so raw and real it hurts. He’s of the outlaw breed, and his songs — even some of his hits – hold a bare light bulb to reality.

He’s a Montgomery boy, an ex-marine, ex-family man, and ex-rebel rouser, and his voice is as perfectly imperfect as his life. I’m not writing this to pitch Johnson, but country fan or not, this plainspoken poet is worth a listen.

I’m reminded of Steve Earle, who blew me away with his 1986 debut album “Guitar Town.” One literate bad boy with a voice to match. The first time I heard him I wanted to burn my guitar and typewriter (remember those), but eventually returned to my auteur senses.

Feels good to get a jolt of genius through your gut once in awhile. I find it inspirational.

What I love about guys like Johnson and Earle is their take-no-prisoners approach. They know who they are, and they live it no matter what, even if it means sacrificing at the altar of the hit-machine gods along the way.

We can all use inspiration on the long and winding road of music artistry, something or someone to keep us on the scent of who we really are. For me, it’s my labradoodle, Stella. She’s my guru. She knows things even Einstein couldn’t, but most of all she knows exactly how to follow her nose, and I follow her example daily.

Stella, my guru

Stella, my guru

Johnson follows his nose at all costs, even though there are risks along the way. His next album may not do as well. He may fade from the scene like many road geniuses before him. But, no matter what, he’ll have done it his way, and he’ll have lived a fully-realized life.

For me, it took a decade to discover my voice as a poet. In fact, when I was in college, I didn’t even know what that really meant. Then, it took yet longer to marry my poetic voice with my music, even a career as a Nashville songwriter along the way, an interesting and — as I once told New York Times pop critic Jon Pareles – circuitous journey. But I now know who I am as a recording artist and know exactly where I’m headed.

And Stella keeps me on track; and no matter what, I love the ride.
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You’re So ‘Yester-moment’

It’s no longer the flavor or the month or what used to be called 24/7 or wall-to-wall coverage. The new media cycle, at least for this nanosecond, is called “perpetual movement.”

In other words, spin or die. That’s the latest from Internet guru Michael Moritz, a Sequoia investor who backed Google, Yahoo and the Sugar Inc. blog-networks.

Quoted in a recent New York Times article, Moritz says:

Perpetual movement is the essence of survival and prosperity online. If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.

A second ago, it seems, we were talking about reinventing ourselves. But that’s so yesterday, or should I say so yestermoment.

What the Suger blog people have learned of late is that content on their successful networks must change constantly.

What this overall trend spells for us music artists is even scarier than the current biz model. Maybe the Web 2.0 atomizing machine will move us even further from the album, all the way to the ring tone (do not pass digital single).

Of course, I’m kidding, but only partly. After all, it is somewhat scary. The same warp-machine that devoured major labels, newspapers and publishing may chew us into yet smaller morsels.

For myself, I’m headed into my studio to record a new three-note masterpiece. Must adapt or die.
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Viral, Schmiral (‘Greatness’ Pt. 2)

Baimurat Allaberiyev – a YouTube sensation – has a major record deal but still has few teeth, literally. And those teeth are planted on the cutting edge of the latest boom-and-bust trend in the music industry: viral-video microfame.

So, let’s get real about the sobering statistics of enduring Web 2.0 success among music artists. To that end, I will explore the verities of the viral-video trend.

But first, this exploration is not meant as a discouragement. It’s simply a reality check. Like a sound check, it gets us in tune, so we can perform at our best. And, as with the old industry, the new music model presents real, if limited, opportunities for enduring success. So, as in the past, the motivation for the serious artist is the very challenge of the overwhelming game itself.

Now, back to Allaberiyev, a former sheepherder from Russia who sang renditions of Bollywood songs all the day long, not unlike early American blues singers who chanted field hollers while picking cotton in the South. Some traditions never die.

Writing in Friday’s New York Times, Ellen Barry, tells how one of Allaberiyev’s signature performances was captured on videophone, eventually making it to YouTube and viral nirvana. But, while this music 2.0 fame led to a record deal with Peter Gabriel’s Real World Records in London, his manager Ilya Bortnyuk offers the sober summation:

“If there will be disappointment, it’s no big deal. It’s show business. There is glamour; there is disappointment. No big deal. I’m used to it after 20 years.”

Barry goes on to cite examples of viral video flameouts like Tay Zonday and Chris Crocker. She quotes Bill Wasik, author of a new book on viral video and Internet celebrity:

“Virtually all of them have found it hard to parlay the experience into a lasting career… Even a short ride is a kind of gift.”

Allaberiyev’s challenge: his charisma must translate into U.S. sales, since world music doesn’t sell in Russia, the environs of his initial following. Because Bollywood show tunes won’t do the trick, his handlers plan on transitioning his repertoire to Afghan and Central Asian folk songs. So, does the man on what feels like the top now find himself with another uphill climb? Certainly. Does he feel like Sisyphus? Yes. Haven’t we all? Yet, that should serve to raise the fighter mojo in him even more. Let’s face it; only heavyweights will win at this game. It’s the same in the new model as it was in the old. Some traditions never die.

And to rally Allaberiyev (also known as Tajik Jimmy), one of his supporters, Yelena Mirzoyeva, has this encouragement:

“A person that feels he is a star; that person will really go somewhere.”

Wasik himself recently penned a New York Times Op-Ed piece making a case for the Internet as the new New York for aspiring artists. He compares making it in Gotham with getting “the big break” on the Internet. The article weighs in with sobering data, which in the end, appear no better than the old music-biz model.

A senior editor at Harper’s and author of “And Then There’s This: How Stories Live and Die in Viral Culture,” Wasik discusses the recently depressed prospects for artists seeking fortune in the Big Apple, and turns his gaze to the Internet, saying:

“Meanwhile, another destination beckons, a place that courses with all the raw ambition and creative energy that the hard times seem to have drained from New York. I am referring, of course, to the Internet, which over the past decade has slowly become the de facto heart of American culture: the public space in which our most influential conversations transpire, in which our new celebrities are discovered and touted, in which fans are won and careers made.”

He cites such Web successes as the The Gregory Brothers, whose humorous YouTube series “Auto-Tune the News” has drawn hundreds of thousands of fans.

But, in the end, Wasik also concludes:

“Microcelebrity is now the rule, with respect not only to the size of one’s fan base but also to the duration of its love. Believe it or not, the Internet is a tougher town than New York; fewer people make it here (New York), but no one there (the Internet) seems to make it for long.”

As I follow the limited cases of significant Internet success, Bon Iver comes to the fore. Yet, keep in mind that his notoriety was spawned from a combination of both viral and print-media attention, including the Wall Street Journal, with one rolling into the other. Some traditions – in this case, PR-wise – never die.

So what statistical sobriety supplies us artists is the tired-but-true principle: the path to success is fraught with frustration and limitation. Same in the new model as it was in the old. So, buckle up, batton down and stay the course. The meek may inherit the earth, but they won’t star in the movie version.
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‘On the Road’ to Woodstock 40 Years After

Make no mistake, the Woodstock festival has been viewed with rose-colored glasses, especially from a 40-year vantage point. The event was essentially a massive, disorganized mud pit with a stage-view the size of a dime for most concertgoers. It was as much downer as upper. But, despite its faults, Woodstock was special in ways that defy definition.

On the road to Woodstock

On the road to Woodstock

It sounds trite to say, “you had to be there.” But you did, and I was. My journey there was part of a summer-long road trip in my 1948 Cadillac hearse. But before I put the sleek three-ton black beauty in gear, let me go back a few years – to the Summer of Love – to put Woodstock in perspective.
My Cadillac Hearse

It’s June 1967. I meet a college chum on Kingsbridge Road in the Bronx. “Did you hear about the festival? Are you going?,” she says. The festival in question was Monterey (California), and my reply was that I wanted to go bad, but didn’t think I could make it. That killed me. Music meant so much to us college kids back then. There weren’t a million channels of music. You could actually keep up with all of rock: the groups, the movements. You were at the record store when the new Stones album came out, the new Dylan.

That decade there were seismic cultural shifts on the music front year after year. But one needs to understand that the music front of the ’60’s included a major social revolution, one that impacted politics, family dynamics and both personal and interpersonal development.

When The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” album came out a month before Monterey, it hit music lovers like a number 9 on the Richter scale. In 1968, The Band debuted with “Music from Big Pink,” blowing listeners minds. No one had envisioned such a sound: a literary gumbo of country, rock and Americana. Then, Bob Dylan, who had already remapped the music landscape in the early part of the decade, released “Nashville Skyline,” in 1969, turning the scene on its head yet again. Seminal events all.

And that’s just a brief snapshot of the ’60’s music-wise. Defined in chief by Elvis, the Beatles, Dylan, the Stones, Jimi Hendrix, and the Grateful Dead, the period was a turning point in the history of music, and culture overall. Let’s face it, the first three in the list make up the Mount Rushmore of 20th century rock.

Monterey, which featured Jimi Hendrix, The Who, Janis Joplin, and the Mamas & the Papas, was the first of the big music festivals; some say the best. It had a huge pull for us kids back then. Besides the music, there was the romance of “California Dreaming.” After all, it was the Summer of Love. Scott McKenzie’s “San Francisco (Be Sure to Wear Flowers in Your Hair”) beckoned from the radio. By July 1967, it was all too much to bear. I may have missed Monterey, but I wasn’t going to miss San Francisco and the Summer of Love. I quit my summer cooking job at Lenox Hill Hospital and set out with friends in a 1947 Cadillac limousine, nearly the same vehicle of Jack Kerouac’s “On the Road.” We put 10,000 mile on the odometer that summer, which included a long stop in Haight-Ashbury.

My friend Richard, the limo’s owner, was a collector of vintage Caddies, and, by 1969, I purchased a 1948 Cadillac hearse from him, my first car. The same year I married my first wife, Carol, and by the summer we had the behemoth packed for another cross-country adventure that included Richard, my sister, Alice and a brilliant folk singer named Ribsy.

Little did we know we were about to ride through history that July and August, with a strange experience in a beat northern California town during the Apollo 11 moon landing, a detention by the L.A. cops the morning after the Tate-LaBianca murders, and a momentous arrival in Woodstock as we rediscovered America. This post is the last of a triptych depicting those three notable dots on the map of the summer of 1969 (links to the previous two above).

When the L.A. cops released us on the morning of Aug. 11, we continued on our way to the festival. We already received our tickets while in California and hit the desert with great expectations. The collective pull of Woodstock was everywhere we went. Just outside of Needles, Calif., we encountered a converted mail truck full of freaks goin’ our way. And the way was Route 66, the curvy dream road that took us first through the West to Texas and north toward Chicago.

It’s probably difficult for today’s youth to understand that being different was not tolerated in many parts of the country in the ’60’s. Hippies, if you will (and I use the term affectionately), in those days got a tiny taste of what it must have been like to be black in America. Of course nothing could begin to compare to the latter experience, but the longhairs plight of the day – so well chronicled in the classic 1969 film “Easy Rider” – was an interesting snapshot of an intolerant America. I’m not accustomed to giving away movie endings, but “Easy Rider” does end with the shotgunning of the lead characters – played by Peter Fonda and Dennis Hopper — on a rural southern road. And that very scene was to have an eerie resonance for us on our next stop.

With Richard staying on in L.A., the remaining four of us stopped in the small western Colorado town of Naturita, as we had left Route 66 for a time. Us two hippie-looking couples were having dinner in a local café in the no-traffick-ight mountain town. A handful of miners were located in a booth across from us. But for the staff, we were the only inhabitants. In short order, the comments came: “why don’t you get a haircut, boy? Them boys really need a haircut, don’t you think, Billy.”

Ribsy and I both had shoulder-length hair, and I had a full beard. The girls wore summer tops, no bras. To the miners we were heathens. It was becoming clear that they wanted to do harm to the men at our table and likely rape the women, who they viewed as loose, because of their dress.

One of the miners picked up a table knife, stroking it gently, provocatively with his right forefinger. “You do need a haircut, hippie. And you need to shave that beard. I’m just gonna have to do that for you, ain’t I boys?”

The staff could have cared less. It was clear we were alone and in the wilderness. We were just about trapped and we were in trouble, big trouble. I told my table we had to leave now, but that we should move naturally, slowly, then enter the hearse without dawdling. “But don’t run, don’t look panicked,” I told them.

The hearse was parked at the curb right outside the restaurant. We got into the car, and by the time I reached the driver’s door, I heard the screen door slam a second time. I made sure not to look back. I climbed behind the wheel and started the car, all in one balletic motion. The instigator of the group stood before the hearse revealing an open switchblade. The scene looked like the cover of a pulp fiction novel.

For some reason, in emergencies I can see and process dozens of things at once, and I keep my head. I had figured that I needed to pull the car out fast, nearly grazing the knife wielder, knocking him off balance without actually hitting him. It would be like Roger Clemens brushing back a batter. My brush-back worked perfectly, and no one was able to jump on the running boards. But there was just one problem. We were nowhere, literally. There was nothing and no one for miles. The nearest real town was Grand Junction, more than a hundred miles away on winding mountain roads, and it would be dark in an hour. I expected to see a pickup truck of shotgun-toting roughriders in my rearview mirror anytime soon. So I drove 90 on straightaways and pressed the curves best I could. It didn’t hurt that I was a professional driver: four years as a New York cabby while going to college. A cabby eventually becomes one with his car, and it came in handy that night.

Somehow, it didn’t happen. Somehow they never caught up with us. Somehow, we escaped a horrible “Easy Rider”-style fate. Late that night in Grand Junction we found a cheap hotel room and crashed, still scared but also high on freedom.

My sister often reminds me of one memorable stretch when we left Colorado. Apparently, I drove 1,200 miles without stopping, all so we could make the Woodstock festival on opening night. I pushed that car like a streamliner train. Since I was the only one who drove shift, I was the sole driver.

When we pulled into White Lake, were were jubilant. First of all, we didn’t hit any of the awful traffic reported on the radio, because we came in from Route 6 in Pennsylvania. Most concertgoers were on the New York State Thruway. And when we came in that back door, the festival pilgrims, seeing the big black beauty, jumped on the hood, the roof, stood on the running boards and bumpers. We entered Woodstock like a sultan coming into Babylon.

That was the high point. From there it was mostly downhill. The fences were down, our tickets were rendered unnecessary. Food was scarce. Vendors were selling single bananas for $3. The hearse was parked in a field almost a mile from the natural amphitheater. By the time we made the long trek to the concert site, the place was jammed and we were forced to take up residence on the top of the hillside. The stage looked like a matchbox. The performers were specs. Then, it started to rain.

The balding aisles turned in to mudslides, with folks slipping, falling. A group of knuckleheads from New Jersey decided it would be fun to piss in the aisle and have a hoot watching people take headers in their private cesspool. It was sickening, disturbing. This wasn’t peace and love.

Look, Woodstock was a city, and everyone on every block, so to speak, had a different experience. Some were tripping their brains out, some were grooving on the music. Richie Havens was great that first day, but it was hard for us to let go of the bummer scene and challenging conditions in our locale.

We did enjoy some of the festival. Besides the music, we had a great experience meeting our Bronx neighbors in the absolute pitch dark on the way back to the car that night. Jack and Barbara had a full supply of bacon and eggs back in their VW van, and we made plans to rendezvous for breakfast. Jack was our cool English professor from Berkeley, and Carol and I rented an attic apartment from he and his wife. Hearing their distinct, friendly voices made our night and helped raise our enjoyment.

I’m not going to review the music, since this piece is more about the big picture of Woodstock. Essentially, the fest was a gathering of a generation that was also a culmination of all we were and everything we had been.

My generation was always about gatherings, sometimes for activism, sometimes for no reason at all. The latter-style assemblages were called be-ins, and they took place in New York, San Francisco and other urban centers and college campuses throughout the mid-’60’s. We were celebrating life and our sense of freedom, openness and experimentation. Sure, some were smug about it, like we had all the answers. Hippies were about being hip. There were us and them, the freaks and the straights. But find any young generation that doesn’t feel the same way.

Dismissiveness regarding Woodstock and, for that matter, the counterculture of the ’60’s irks me. In revised versions of his 1961 book “The Image,” historian Daniel Boorstin, termed the three-day fest the quintessential “pseudo event.”

But one has to look a little deeper, a little further into the context of the festival and its attendees to understand the far-reaching significance of both. Let’s face it, the media debased that generation. At the time, it was easy for an uneasy establishment to term the counterculture hippies. It was easy to view hippies as goofy, bizarre, lazy, drug-hazed, shallow and self-absorbed.

But let’s put hippies in context. Born of the repressive Eisenhower era, so-called hippies spawned several revolutions. The first involved a self-awareness and discovery that changed the entire dynamics of families and interpersonal relationships. The second spawned a rich culture of music that culminated in the statement that was Woodstock. The third, tied to the first two, helped change the course of American politics and turn the tide of the Vietnam War. And, surely, their accomplishments began the culture wars that blaze on to this day.

Of course there was a down side as there is to any disruptive invention. Extraneous parts need shedding, and, certainly, most hippies shed the excesses of their heyday and eventually — after some bumps along the way — founded strong families and careers by their middle years.

I got some great perspective on the Woodstock generation last night from an interview by one of the times’ most respected FM disc jockeys, Pete Fornatale. I mentioned before that there weren’t a million bands and niches as there are today, and that there weren’t many channels. WNEW-FM in New York was headquarters for the music, and to some extent, the culture of those times. Fornatale had just joined the station a month before Woodstock. Last night, WFAN’s Mike Francesa interviewed Fornatale, who just came out with a book on the history of Woodstock, “Back to the Garden.” It’s a great interview, and brings out background for much of what I’ve discussed here.
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